A few weeks ago I had lunch with two of my favorite gals, and in between therapy sessions related to the real life pains of adulting, we talked about so many of the misdirections and misconceptions we see in marketing.
And one of the biggest I see time and time again? Companies and businesses building websites.
Newsflash. You should never build a website.
Now, hear me out before you question my ability to call myself a marketing expert.
A website isn’t something to have. It isn’t a product. It isn’t something to mark off a checklist. It isn’t something to build. To own. To launch.
I promise I’m getting to my punch line here.
A website isn’t worth building unless you have a plan for it. A plan for why you need one in the first place. A purpose for it existing in cyber space.
A website created without a clear purpose in mind is a waste.
If you’re on the fence about whether or not your business needs a website, ask yourself these questions first:
- What information do I want to make available to my customers and potential customers?
- How do I want my customers to interact with me online?
- What do I want them to take away from my website?
- How do I expect my website to pay for itself over time?
Yep, all good questions to ask yourself. And, by doing so, you’ll see that strategic content, two-way communication, online functionality, and streamlining of your business processes become your reasons for wanting to build a website. Which means that your website becomes the avenue by which you can accomplish all these tasks.
Can I get an Amen?
And that, my fellow bosses, is why you should build a website.