I created this 12-page brochure for the College of Education and Human Development’s recruitment office. My goal with this piece? Encourage high school and community college students to think about education as a career option. This concept aligned completely with the college’s goal of increasing the number and type of students in their high-need teaching fields. As project lead, I crafted the messaging and directed the creative layout and design of the piece. My awesome graphic designer did the rest. Cool side note. This brochure earned me and my team a 2011 Brazos Bravo Award of Excellence for Publication Design by the International Association of Business Communicators, Brazos Valley chapter. Messaging is everything. Getting it right is the key.
This is the second design project I’ve been asked to do for AIAEE. Their current brochure was outdated, so they asked me to design a new brochure for them. Since I had already developed a visual “brand” for them for their newsletter, I made sure to use those same visual elements in the brochure to tie all their print pieces together. I also went with a bi-fold brochure. Tri-folds are so last year.