Aggie Teacher recruitment brochure

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I created this 12-page brochure for the College of Education and Human Development’s recruitment office. My goal with this piece? Encourage high school and community college students to think about education as a career option. This concept aligned completely with the college’s goal of increasing the number and type of students in their high-need teaching fields. As project lead, I crafted the messaging and directed the creative layout and design of the piece. My awesome graphic designer did the rest. Cool side note. This brochure earned me and my team a 2011 Brazos Bravo Award of Excellence for Publication Design by the International Association of Business Communicators, Brazos Valley chapter. Messaging is everything. Getting it right is the key.

AIAEE brochure

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This is the second design project I’ve been asked to do for AIAEE. Their current brochure was outdated, so they asked me to design a new brochure for them. Since I had already developed a visual “brand” for them for their newsletter, I made sure to use those same visual elements in the brochure to tie all their print pieces together. I also went with a bi-fold brochure. Tri-folds are so last year.