Three ways to take better iPhone pics for social media and web

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Three ways to take better iPhone pics for social media and web | Lazy K Creative Blog

Let’s be honest. Not everyone has the capacity to invest in a professional all the time, especially when it comes to commercial photography. And this coming from a photo savvy creative (who, once upon a time, took lifestyle portraits for payment and was pretty darn good at it). Actually, I’m still darn good at it, but have outgrown the oversaturated industry and decided to focus on my other creative interests. I maintain my own visual brand in three ways: Quality stock photos (mainly for blog posts); professional photos (with my big girl camera); and finally, well thought out iPhone photos (is that a gasp I hear?). Yes, I take iPhone photos and use them on my website. Yes, I snap quick pics and use them on Instagram. Yes, I’m not ashamed. The truth is that your iPhone is capable of taking some pretty darn good photos. Keep in mind these … Read More

Inside Lazy K Creative | The story behind my personal brand

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Inside Lazy K Creative | The story behind my personal brand | The Lazy K Creative blog

In a nutshell, branding is your identity packaged into a little visual present for the world. It’s you – your quirks, your beliefs, your expertise, your passions, your goals and your values – integrated into your biz. Your brand should be a realistic reflection of who you are as a person, and that visual message should be easy for potential clients to recognize, comprehend, and relate. It’s not complicated. And it shouldn’t be. So, curious what goes into building, or reinventing, your own brand? Let’s look inside my own business – Lazy K Creative. What’s in a name? I dreamed, and struggled, for years about what to call myself. I hated my last name – Kujawski – because really, who can say it let alone spell it. I didn’t want to go down that road. I played around with variations of my first name – Jenna – and almost settled … Read More

5 must haves every boss needs before launching their biz

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5 must haves every boss needs before launching their biz

I’m going to save you all the head banging I did when I first launched my business. I had my craft down – I mean I was cranking out projects left and right, building my client base and my skillsets, but I was struggling from a business perspective. I was spending too much time trying to organize my business, from to-do lists, to spreadsheets to account logins. It was exhausting! So, because I’ve had to learn the hard way and have now finally gotten into a groove, I’m sharing the love. Here’s my own personal list (nope, nobody is paying me to talk about them) of five must haves every entrepreneur today should have before launching their business. Accounting software: When I first started my business, I had a Paypal account and would bill my photography clients that way. I also had a Square account, and used it occasionally to … Read More