Telling your story is key to landing the right customer.
And well-written content is a must in getting your story across – the first time.
Customers are bombarded with information from every direction, so if you can’t engage, inform and educate in a few words, you’ve lost them to someone who can. The secret to any good business marketing model is crafting quality content – to be used on the web, on social channels, and in print collateral.
In fact, I like to think that the written word is even more powerful than design. Don’t freak out on me here. Design is still very important, but if you don’t provide your clients or customers any substance – any purpose – you haven’t given them a reason to buy into you.
Don’t worry. Since I do both, I have you covered in both directions. And I can make sure that each compliments the other.
Inspiring content should be conversational, concise and complete.
Conversational: Compelling content is as much a part of your brand as your logo. It shows your personality and gives potential clients an inside look into the real you. So don’t write like you’re a robot. Add some spunk. But, please, don’t overdo it either.
Concise: Don’t go on and on and on and…on. If you ramble, and ramble on about things not important to your clients, you’re turning them off…quickly. Know your audience, and speak to them.
Complete: Don’t be vague. Ever. Please, for the love of all that is holy, make your point and don’t leave a client scratching his or her head in confusion. A good rule of thumb: If you still have questions, your clients probably will too. Aim to answer the who, what, when, how and why, and you’re heading in the right direction.
Jenna is amazing and does such a great job!
– Holly Helton, M&M Farm Supply